The Novato Promotores Program is a volunteer program that trains and engages natural latino community leaders who are trusted and embedded in the existing community infrastructure. It is a powerful way to bridge the English- and Spanish-speaking communitie
s. Promotores serve as connectors between the often monolingual community of which they are a part, to health services and community engagement. While each community and organization shapes the Promotor(a) model to fit their own specific needs and strengths, Promotores in Novato have identified the issue of underage drinking and other drug use while addressing the mental health needs of un/underserved communities as their primary concerns.
By connecting, training and supporting Promotores to engage in community efforts, they use environmental prevention strategies, policy change and parent engagement strategies to reduce youth alcohol use. Promotores work very closely with the Healthy Novato Initiative and other partners:
- Build on the leadership skills already developed by Promotores so that they may effectively engage in advocacy and education work
- Work with community partners to reduce youth drinking and driving
- Host cafecitos (coffees in promotores’ home) and community presentations with parents to discuss underage drinking, social host laws, and action they can take to reduce/prevent youth drinking
Learn more about Emotional Support/Apoyo Emocional (link)